Boulder, CO – July 20th 2017 – Allen Krughoff announced today that he has signed Specialized Bicycle Components as the exclusive bike, component and accessory partner for his newly formed racing program for the 2017-18 season. Krughoff, formerly of Noosa Yoghurt and Boulder Cycle Sport Pro Cyclocross programs, will own and operate the single-rider program.
“My experience running and co-owning the Noosa Yoghurt Pro Team really opened my eyes to what can be done with a pro cyclocross program and cycling team in general. I’m combining my other life as a commercial photographer and filmmaker (HardcastleFilmPhoto.com) and bringing produced short films, photography content and of course, top-tier racing, with this initiative for 2017-18. It is really exciting to sign Specialized, who saw the value in that content as part of the partnership with me that will include a full cyclocross season, select gravel events, adventure rides and a handful of XC MTB events. I’ve partnered with filmmaker Thomas Woodson to produce a series of one-minute films specifically for Specialized, promoting the program and the variety of equipment I’ll be using.”
Specialized will provide the program with the new 2018 S-Works Crux as the cyclocross weapon of choice for Krughoff, as well as the newly announced S-Works Diverge gravel/adventure bike and Epic MTB. Krughoff will be outfitted head to toe (literally) in Specialized Body Geometry accessories including S-Works Prevail II helmets and S-Works 6 XC MTB and road shoes.
“The timing couldn’t be better with the newly announced 2018 models of the Crux, Diverge and Epic. The improvements and advances they’ve made to already amazing bikes will make them outright incredible for the coming year. I’m doing my best to be patient to get on that S-Works Diverge for some high-alpine adventure rides in prep for the cross season, but it’s hard!”
In addition to bikes and accessories, Krughoff will use the highly anticipated Roval CLX 32 wheelset for the ‘cross season, wrapped in Specialized Trigger, Tracer and Terra tubular tires.
“I’ve teamed up with Zach Edwards (Boulder Grupetto) as my head mechanic for the program. We pulled the new CLX 32’s out of the box last week and they’re a cyclocrosser’s dream: wide rims, DT internals, external spoke nipples and extremely light. We’re already getting tires glued up and initial riding and testing will begin soon – I’m extremely excited to get some miles on those wheels and see how they feel.”
Krughoff also mentioned his desire to bring more non-endemic businesses into the mixed-surface event and race territory.
“What we did with Noosa Yoghurt and cyclocross was a huge win. Over a two-year partnership, Noosa was put in the forefront of the cyclocross and general cycling community with a 5 to 1 return on the dollar. By the end of it, I’d be surprised if a racer or fan hadn’t heard of or tried the yoghurt! I’m speaking with a few options for a title partnership of the program and plan to do the same for them. I believe it’s tremendously important to have non-cycling brands involved in cyclocross in order for it to continue to grow beyond a participant-based sport and, when done correctly, the value is there for a brand.”
In the coming weeks, Krughoff’s program will announce the additional partners that will round out the team as well as the calendar of stops nationwide at races ranging from cyclocross World Cups to remote gravel events.
For more information, please visit the team site at http://Allen.Bike and ‘like’ the Allen Krughoff athlete page on Facebook at http://facebook.com/allenkrughoff to receive updates as they happen. For partnership and general inquiries, email allen@Allen.Bike.