Sportful is a relatively new brand to the US, despite a long history in Europe. They’re the apparel provider for the UCI WorldTour team, Trek Segafredo and in addition to cycling apparel, they manufacture technical clothing for nordic skiing, ski touring and trail running.
Both the people at Sportful and I are excited about the partnership to bolster the brand as it emerges here. The technical apparel maker has rooted itself in adventure riding for it’s US image and have a dedicated instagram account, Sportful Squadra Avventura, documenting their various exploits. Check it out if you have a minute, some very cool photo/video projects in there.
I’ll be incorporating a significant number of in-line products as part of my program, as well as custom apparel with Specialized and title partner branding. Additionally, we’ll be working with Justin Balog and Sam Smith to produce some one-off photography and motion projects with Sportful. Very excited to team up with these guys.
The next step is to pick out some colors and art design for the look of this new program!